Strategic Design Leadership Exactly when you need it.
Senior design leadership for fast scaling companies, without the full-time overhead, the long ramp-up, or the wrong hire.
Your product has a design problem. You just haven't named it yet.
Most founders know something feels off , the product isn’t converting, the team is shipping features but losing coherence, or design keeps getting deprioritized. Here’s why that happens.
01
Design is reactive, not strategic
You have designers who execute tickets — but no one who shapes the direction, sets the vision, or connects design decisions to business outcomes. Every sprint feels like putting out fires.
02
You are running discovery the expensive way.
3-month research cycles. Consultants who deliver a PDF. Workshops that produce nothing actionable. By the time you have insights, the product roadmap has moved on.
03
Design and product are misaligned.
Designers and PMs are solving different problems. There’s no shared language, no design system that scales, and every handoff creates friction instead of momentum.
04
You cannot justify a full-time Design Director YET
You’re too early for a €250k+ design leader, but too late to operate without strategic design guidance. You’re stuck in the gap and it’s costing you deals, team morale, and product velocity.
The Solution
The Design Edge:
Leadership that move teams forward and create a better user experience
How I work with founders →
Fast, affordable, and immediately actionable. From problem to validated prototype in one week. Perfect if you need to test an idea before committing budget.
Entry
AI Design Sprint — 5 days
Fast, affordable, and immediately actionable. From problem to validated prototype in one week. Perfect if you need to test an idea before committing budget.
GROWTH
Design Management Consulting — Project-based
Build the infrastructure: hiring playbooks, design systems, review processes, and team rituals that scale with your organization.
SCALE
Fractional Design Leadership — Ongoing
Embedded Design Leadership thinking. I join product leadership team, shape product strategy, and run your design org — without the full-time commitment.
Services
Three ways to work together
Choose the engagement that matches where you are right now. Most clients start with a Sprint, then go deeper.
Fractional Leadership
PRODUCT STRATEGY & VALIDATION SPRINT
When you’re facing a critical product decision; What to build, whether to build it, or why something isn’t working. I come in, find the real problem, and deliver the evidence you need to move forward with confidence.
- Align on Problem: Cross-functional team alignment
- Rapid Ideation: Exploring dozens of directions with team
- Building testable prototypes in hours, not days preventing wasted dev resources
- Real User Testing: AI-assisted testing and analysis accelerates insights gathering
Fractional Leadership
CONSULTING / INTERIM DESIGN AND PRODUCT LEADERSHIP
When your team needs senior design direction but you’re not ready for a full-time hire. I set up the team, the processes, and the systems. I mentor the people. Then I hand it off so your organization can own it.
- Weekly leadership participation
- Design strategy & OKR alignment
- Designer hiring & onboarding
- Design system oversight
- Stakeholder communication
★ Signature Offering
Design Sprint Mastery with AI (Co-Hort)
VPs of Product, Heads of Product, and PM teams, who want to institutionalize faster validation and experimentation. You want your team to run design sprints independently and reduce reliance on external consultants.
We Do It With You
- Training and capability building for independent sprints
- AI tools, templates, and facilitation frameworks
- Build a repeatable validation process inside your organization
The Design Edge
— in your inbox
Every week: frameworks for leading design teams, AI tools that actually work in sprints, and honest case studies from real client work. No fluff. Built for founders and design leaders who are tired of generic advice.
Subscribe FreeReady to give your product the design edge?
Whether you need a one-week sprint, a strategic advisor, or an embedded leader — let’s figure out the right fit.