Stop guessing on design.
Start shipping products that lead.
Senior design leadership for founders who are scaling fast — without the full-time overhead, the long ramp-up, or the wrong hire.
Your product has a design problem. You just haven't named it yet.
Most founders know something feels off — the product isn’t converting, the team is shipping features but losing coherence, or design keeps getting deprioritized. Here’s why that happens.
01
Design is reactive, not strategic
You have designers who execute tickets — but no one who shapes the direction, sets the vision, or connects design decisions to business outcomes. Every sprint feels like putting out fires.
02
You're running discovery the expensive way
3-month research cycles. Consultants who deliver a PDF. Workshops that produce nothing actionable. By the time you have insights, the market has moved on.
03
You can't justify a full-time CDO yet
You’re too early for a €120k+ design leader, but too late to operate without strategic design guidance. You’re stuck in the gap — and it’s costing you deals, team morale, and product velocity.
04
Design and product are misaligned
Designers and PMs are solving different problems. There’s no shared language, no design system that scales, and every handoff creates friction instead of momentum.
The Solution
The Design Edge: leadership that moves founders forward.
You don’t need more design output. You need a design leader who can think at the business level, work at the product level, and get out of the way when the team is ready to run.
How I work with founders →
Entry
AI Design Sprint — 5 days
Fast, affordable, and immediately actionable. From problem to validated prototype in one week. Perfect if you need to test an idea before committing budget.
GROWTH
Design Management Consulting — Project-based
Build the infrastructure: hiring playbooks, design systems, review processes, and team rituals that scale with your organization.
SCALE
Fractional Design Leadership — Ongoing
Embedded CDO-level thinking. I join leadership, shape product strategy, and run your design org — without the full-time commitment.
Services
Three ways to work together
Choose the engagement that matches where you are right now. Most clients start with a Sprint, then go deeper.
Fractional Leadership
Design leadership, on your terms
I join your leadership team part-time — attending planning, shaping roadmaps, reviewing work, hiring designers, and setting strategic direction.
- Weekly leadership participation
- Design strategy & OKR alignment
- Designer hiring & onboarding
- Design system oversight
- Stakeholder communication
★ Signature Offering
The AI Design Sprint
5 days. One big question. One testable prototype. One clear recommendation. Designed for founders who need answers fast — not in 3 months.
- Problem framing & user mapping
- AI-augmented ideation session
- High-fidelity prototype
- Real user testing (5 sessions)
- Decision-ready recommendation deck
Consulting
Design management advisory
- Design org audit
- Process & ritual design
- Cross-functional alignment workshops
- Metrics & measurement setup
- Design team coaching
The AI Design Sprint
Five days that replace three months of discovery
Combining human-centered design methodology with AI-augmented thinking — so you get more concepts, better insights, and a testable answer, fast.
1
Monday
Understand & Define
Map the problem space, existing user research, and business constraints.
2
Tuesday
Ideate at Scale
Generate 3× more concepts than a traditional sprint using structured AI augmentation. Then vote ruthlessly. One concept moves forward — the rest become a reference library.
3-4
WED–THU
Build the Prototype
Build a realistic, clickable prototype realistic enough that users will react to it as if it were real. No polish, maximum signal.
5
FRIDAY
Test & Decide
5 real users. Real feedback. A clear recommendation deck delivered by end of day — with enough evidence to make a confident decision on Monday morning.
What founders say
"The Sprint methodology cut our usual discovery process from 3 months to a single week. We came out with sharper insights — and actually shipped the feature."
"Having a fractional design leader meant our team finally had direction. Not just someone doing mockups — someone who understood the business and pushed back when needed."
"Within the first Sprint we identified that we were solving the wrong problem. That one week saved us 4 months of engineering time. Worth every euro."
The Design Edge
— in your inbox
Every week: frameworks for leading design teams, AI tools that actually work in sprints, and honest case studies from real client work. No fluff. Built for founders and design leaders who are tired of generic advice.
Subscribe FreeReady to give your product the design edge?
Whether you need a one-week sprint, a strategic advisor, or an embedded leader — let’s figure out the right fit.